Snapchat is optimizing its redesign to satisfy unhappy users

Consumer sentiment toward Snapchat drops following redesign

The Snapchat app logo.

Despite poor sales, last month Snapchat confirmed a second generation of Spectacles were on the way, with a slimmer design and new ability to take still pictures as well as capture video. And so has Kylie Jenner.

Another Snapchat redesign is in the works and will roll out to iOS users shortly - correcting some of the mistakes and addressing the backlash of the most recent update.

The redesign sees the company backtrack on some of the features that failed to resonate with users, including returning Snaps and Chats to chronological order and returning stories created by your friends into the right-hand tab. The tweaks to the app, Snap hopes, will appease dissatisfied users and bolster engagement with the social media platform. Some users complained that they couldn't find Stories from friends with the separation while others said they didn't like how subscriptions were mixed in with Stories from users that they don't yet follow. Some reported that it made the app harder to navigate, and that the rearrangement didn't produce any benefit to the user. Today, a new survey shows just how much that redesign has affected the public's perception of Snapchat, but the company is also starting to rollout some changes to its app's design... "We completely understand the new Snapchat has felt uncomfortable for many".

First death in Congo's new ebola outbreak confirmed
The health minister added that Nigeria was considering sending a team of health workers to the DRC to help contain the outbreak. Babasanya, who actually led our efforts in Liberia and Sierra Leone and Guinea during the outbreak in 2014.

When Snap announced its first-quarter earnings earlier this month, CEO Evan Spiegel called the redesign of the redesign an "optimizing" process "based on our ongoing experimentation and learning". The company was expected to report more than 194 million users but fell short at 191 million.

Since the fourth quarter 2017, revenue was down 19%, while daily active users increased by just 2%. There's now no news on when this new Snapchat redesign will make its way to Android.

The update has already begun rolling out for iOS and should be coming soon to Android.

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