Apple Music Promotes New Head of Global Operations, Reaches 40M Subscribers

Apple Music hires a new boss as it reaches 40 million subscribers

Apple confirmed to The Verge that Schusser will report to Apple senior vice president Eddy Cue, and will be in charge of managing Apple Music, as well as running Apple services like the App Store and iTunes outside of the US.

With Apple for 14 years, Schusser will relocate to California from the United Kingdom where he led Schusser led iTunes, Apple Music and app teams in 38 worldwide offices. - Despite rumours that Apple Music executive, Jimmy Iovine, is planning to leave Apple later this year, Apple has reported that the promotion of Schusser will have no impact on Iovine's standing with the company.

Apple shares are down 0.2%.

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On a comparable basis, the Apple Music service has 48 million subscribers, 40 million of whom are paying subscribers and 8 million of whom are on a free trial, Apple said. This monthly growth rate in the 5% area tops the 2% growth that market leader Spotify is achieving.

Spotify, however, remains far out in front, with around 75m subscribers around the globe. This helps produce a steady flow of new subscribers for Apple Music.

Apple's services firm, which comprises Apple Music, the appstore and also I-Cloud, is becoming increasingly essential to the Apple's economic perspective because the intelligent phone industry has grown and also iPhone earnings expansion has slowed.

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