Ford pledges to revamp and add to aging product line by 2020


"Today, Ford Motor Company is the number-two seller of hybrids in the U.S.", Farley said.

Hackett, 62, is planning to cut models from Ford's passenger-car lineup as American consumers increasingly snub them in favor of roomier crossovers. The Ford Mustang Shelby GT500 will return with a V8, projected 700 horsepower engine - "twice as powerful as the original 1967 Mustang performance model" - in 2019.

Ford has an even loftier goal for this push into electrification: By 2021, it expects that its hybrid sales will surpass that of Toyota's. "Now we're ready to reclaim our rightful place as the off-road vehicle leader".

- The two off-road vehicles created to compete with Jeep and Land Rover will be the new Bronco midsize SUV and a yet-to-be named small sport utility.

In a statement, the company said that by 2020, it "estimates SUV sales could account for 50% of us industry retail sales" and is shifting $7 billion in capital expenditure from cars to SUVs.

The current Ford Escape, its second bestselling model after the F-Series, and playing in the hottest automotive segment today, has been on the market since the 2012 model year.

Ford's new utility offerings will fall into one of two categories: performance-oriented or off-road.

Cleveland Browns To Sign Former 49ers Running Back
Hyde played his first full 16-game season in 2017, finishing with 240 carries for 938 yards and eight touchdowns. The Giants ranked 26th in rushing last season and certainly have a need to upgrade at running back.

He also promised to speed up new product development in the future.

In addition to a hybrid version of most SUV it produces, from the tiny EcoSport to the large Explorer, the company has already announced that its next F-150 full-size pickup truck will include a hybrid version. For the venerable F-150, the hybrid powertrain will enable more towing power and low-end torque. The automaker has previously said it will be the most powerful Mustang ever with more than 700 horsepower from a supercharged V8.

Ford Co-Pilot360 is the most advanced suite of standard driver-assist technologies, including automatic emergency braking with pedestrian detection, blind spot information system, lane keeping system, rear backup camera and auto high beam lighting - a combination other non-luxury competitors don't offer standard in North America.

Speaking specifically about the former, it means that all aspects of a vehicle can be updated over the air instead of just the Sync platform.

Meanwhile, the electric vehicle program will focus on removing the "pain points" that Ford believes are still a barrier to electric vehicle ownership - including the need to plug it in regularly. The automaker touted its new hybrid system as more efficient and less expensive.

These lower costs are achieved through supply base relationships, using common cell and component design and by manufacturing motors, transmissions and battery packs with the intention of lowering cost of ownership for customers. The vehicle maker has also indicated the Mustang is moving away from V8 power for its hybrid version, saying it would deliver "V8-like performance with more low-end torque".

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