Fitbit Unveils Versa, Its Lightest Smartwatch

Fitbit Versa brings female health tracking and a much-improved design

So Fitbit went back to the drawing board, and its new smartwatch - the $200 Versa - is designed for everyone, not just dudes with giant wrists.

Fitbit is trying to increase its visibility in the smartwatch market. It's also £100 cheaper.

Fitbit claims there are now 500 apps and watch faces on the Fitbit OS app store, with 5000 developers on board. I got a chance to take a look at the Versa at a special launch event in New York City, along with Fitbit's first fitness tracker for children, the Ace. Female health tracking will be available on-device for Fitbit Versa and Fitbit Ionic™ users, and to Fitbit® app users starting in Spring 2018.

There's quite a bit to unpack in the Versa, so we've broken it down for you below.

If you already know the Ionic, you'll know a lot of the fitness features included here.

Fitbit is taking another stab at the smartwatch market after its first attempt with the Ionic fell short of expectations. "The Versa has a 1.34" display covered with Gorilla Glass 3 with a brightness of up to 1000 nits.

This new smartwatch offers up a new design, a refreshed operating system, and more, all for an affordable price tag. It also chose to go with what it calls a "squircle" design - yes, really- softening the hard edges of a square with rounded corners to make it feel more inviting. It's made from anodized aluminum, and comes in black, rose gold and charcoal - aka gray. Plus, Fitbit is partnering with the Council of Fashion Designers of America to fund emerging label PH5, which will offer knitware bands and accessories for Versa.

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The Versa also has a variety of bands to choose from beyond the regular silicone option, including leather, steel links, metal mesh and woven.

There's no on-board Global Positioning System, however, the Versa relying on a Bluetooth connection to your phone for that. Theres built-in storage, allowing you to carry 300 songs from Deezer (in the U.S. and Europe).

Fitbit on Tuesday unveiled its newest Apple Watch competitor that sells for just $199.99. As a Fitbit user, you'll be able to track and message via the Fitbit app, so you'll have a wider picture of how active the family has been - you can also set family targets. It feels like a mass appeal smartwatch adding NFC payments would help spur adoption, but apparently that's not how Fitbit sees it. And it will also have several new features dedicated to women's health.

Back in August of a year ago, Fitbit officially unveiled its new Ionic smarwtach, which turned out to be pretty good.

They'll also be able to connect with others in a community section. You can see most of the options in the image below.

It will be available in Q2, 2018 across Reliance Digital, Croma, Helios and other major retailers.

"The nuances of the menstrual cycle have not been as widely studied across populations as have other areas in healthcare", Fitbit adviser Dr. Katharine White says in the accompanying press release. This is created to become more personalised over time, sending reminders and providing insights based on your previous data (coming later in 2018). Last year, Facebook introduced Messenger Kids, a standalone app for kids ages six to 12.

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