Power Play… Sky secures majority of Premier League 2019-2022 broadcast rights

Premier League Saturday Round-up     
              Premier League Saturday Round-up

Sky and BT Sport have paid £4.464 billion for the rights to the five main packages of matches.

BT announced in a statement that its rights will cost £295 million per season for 32 games and that the company continued to engage with the Premier League regarding the remaining rights.

BT claimed the other package to have been sold so far, switching from its current 5.30pm slot on Saturdays to 32 games at 12.30pm.

Sky have won four of the seven available packages that were up for sale, increasing its live games from 126 to 128 per season from the 2019-2020 campaign.

The American company may be interested in the 40 game package that remains available.

With no single bidder able to buy more than 148 of the 200 games a season, Sky can only bid for one of the two remaining 20-game packages.

The battle between BT and Sky reached new heights in 2015 after Sky spent around £1.392bn and BT splashed out £320m per season on a major Premier League TV football rights deal for the 2016/17 to 2018/19 seasons (here).

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Fox is awaiting United Kingdom regulatory approval to buy the remaining stake of Sky that it doesn't already own and has agreed to sell the broadcaster to Disney as part of a $52.4 billion film-and-TV asset deal.

Sky and BT are both understood to be paying almost UK£2 million less per match than they pay under their current deal worth UK£5.136 billion in total. Sky, which has based its original revival from financial difficulties in 1992, and escalating commercial fortunes since, on securing exclusive rights to live Premier League football, is to show the matches on its dedicated Premier League channel.

Under the deal, BT agreed to supply its sports channels, which show Uefa Champions League and Europa League fixtures, to Sky. BT will pay £885m to show 32 games a season, at £9.2m a game.

Premier League chairman Richard Scudamore was typically upbeat about the new domestic deal. Sky has won the rights for Sunday slots, Saturday nights, Monday night and Friday nights for the three year contract starting in 2019.

There has been speculation that online giants such as Amazon, Facebook, Twitter or Netflix could have entered the bidding process. "Our disciplined approach means we continue to have the flexibility to invest in each of these areas as we choose, underlining our position as Europe's largest investor in content".

In addition to the remaining two United Kingdom packages to be decided, a further windfall will be expected when the overseas rights are sold.

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