Google is bringing stories built on AMP to search results

Bringing the power of AMP to Gmail - The Keyword

If you think there were not enough manifestations of Snapchat's Stories format, I have some news for you. Surveys, event RSVPs, and other forms that would traditionally involve clicking through to an external website could, using AMP for Email, but not only viewed but completed entirely within the body of the message. Moreover, AMP Stories doesn't support advertisements at the moment, something which shouldn't be too hard for Google to figure out before the public launch.

CernyGoogle, one of the largest search engines on the internet, strives to tell stories with a more flexible layout with its development of the AMP Stories. If you are not aware, AMP (Accelerated Mobile Pages) are quicker to load are targeted towards mobile users. That speed is coming to publishers with AMP Stories.

AMP Stories as they are called will allow publishers to create visually-rich, vertical-format stories to drive content discovery on mobile.

2nd White House Aide Resigns After Accusations of Domestic Abuse
Jennifer Willoughby, Porter's wife from 2009 to 2013, provided a copy of a 2010 protective order she filed against him. But Trump has not always been concerned about making sure that people accused of wrongdoing get a fair hearing.

Users can find the stories by searching for one of the participating publishers on Google or following a link on a mobile browser to a test version of the stories. But, AMP Stories would be meaningful, professionally developed content as opposed to Snapchat's and Instagram's user-generated content. It's another way to consume content and catch up on the latest news from publishers right on your smartphone. They're also optimised for Google and loaded from Google servers, enabling the company to carve out its own niche on the web which is somewhat comparable to Facebook's platform. It will allow publishers to build image, video or animated Stories for mobile that you people can swipe.

Rudy Galfi, Product Manager for AMP at Google said in a blog post that "creating visual stories on the web with the fast and smooth performance that users have grown accustomed to in native apps can be challenging". Vox, unsurprisingly, used it for explainers, among other things, and Mashable probably went further than most by using video, sound and animations across most of its stories.

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