OxyContin maker stops promoting opioids, cuts sales staff

The maker of the powerful painkiller Oxy Contin said it will stop marketing opioid drugs to doctors a surprise reversal after lawsuits blamed the company for helping trigger the current drug abuse epidemic. Oxy Contin has long been the world's top-selling

OxyContin has always been the world's top-selling opioid painkiller, bringing in billions in sales for privately held Purdue, which also sells a newer and longer-lasting opioid drug called Hysingla.

Opioids were involved in more than 42,000 overdose deaths in 2016, according to the U.S. Centers for Disease Control and Prevention.

As reported by the Wall Street Journal, Purdue will continue selling the drug, but will no longer send salespeople to doctors' offices to promote it. Purdue will cut its USA sales staff by more than half.

A drugmaker says it will no longer market its opioid products in doctors' offices after facing backlash for the way the industry promotes the addictive drugs. Doctors with questions about opioids will be directed to the company's medical affairs department.

J&K: 4 killed as terrorists storm Army camp in Jammu
Most of the families have been evacuated from the junior commissioned officers quarters where the terrorists had entered. Chief minister, Mehbooba Mufti, expressed anguish over the militant attack and the loss of life caused in it.

Purdue said in a statement that it is reducing its sales force by more than 50%. Purdue Pharma is the first major opioid drug maker to end the practice of marketing painkillers to medical professionals, reports Bloomberg.

Purdue's decision to entirely stop marketing the drug in the USA comes amid a new wave of legal action, reminiscent of the legal campaign against tobacco companies in the 1990s. OxyContin is the nation's top-selling opioid painkiller. Opioid litigation increased sharply in 2017 when hundreds of cities, counties and states sued opioid makers, wholesalers, distributors and marketers. It later acknowledged that its promotions exaggerated the safety of the drug and minimized its risk for addiction.

"We manufacture prescription opioids", reads one of the ads. Other lawsuits remain, and a key demand in the remaining lawsuits was that Purdue Pharma drop its direct marketing efforts for pain medications.

The company in 2007 paid out $600 million to settle civil and criminal charges related to the drug's marketing, with three company executives agreeing to pay an additional $34.5 million. Costs of opioid addiction to the USA economy have been estimated to be as high as $78.5 billion.

Related news:

Hot News

isis-killer-beheading-video-story-top Eagles offensive coordinator Frank Reich to become the Indianapolis Colts head coach
Feb 12, 2018 - 00:28
He did the same with Nick Foles , who went on to be the Super Bowl MVP, and inspired the same kind of confidence in Nate Sudfeld. Reich can draw on his experiences as a former quarterback both in dealing with quarterback issues and in play calling.

isis-killer-beheading-video-story-top Teen Gerard wins slopestyle snowboarding for USA's 1st gold medal
Feb 12, 2018 - 00:27
Teammates Mark McMorris and Max Parrot won silver and bronze respectively while American Red Gerard captured the gold medal. Gerard totaled 87.16 points in three runs to take the gold, beating Max Parrot of Canada to the second place in 86.00.

isis-killer-beheading-video-story-top Arsene Wenger snaps back at Martin Keown's jibes after Tottenham defeat
Feb 12, 2018 - 00:24
At Wembley you play special games where you are under pressure to perform and we responded well to it every time ". We are so proud that he is in our side", Spurs boss Mauricio Pochettino noted.

isis-killer-beheading-video-story-top VAR causes mass confusion AGAIN as Fiorentina denied penalty against Juventus
Feb 12, 2018 - 00:23
The 23-year-old scored the Turin giants' first goal as he curled in a left-footed free-kick in the 56th minute on Friday. And with five minutes of normal time remaining, Juventus again responded to the danger in devastating fashion.

isis-killer-beheading-video-story-top Town mourns death of Pakistani human rights activist Asma Jahangir
Feb 12, 2018 - 00:23
She completed her schooling Convent of Jesus and Mary Lahore and finished her bachelor degree from Kinnaird College Lahore . To be a successful activist lawyer, she once noted, one must "have an eye for what's hot, the right case, the right bench".

isis-killer-beheading-video-story-top Rising Bond Yields Keep World Stocks Unstable
Feb 12, 2018 - 00:18
But a stock market accustomed to a steady climb for more than a year and half as given way to two weeks of shaky selling. Koulajian pointed to the fixed income market as the main catalyst right now for near-term moves in the stock market.

isis-killer-beheading-video-story-top PH recruiters back suspension of OFW deployment to Kuwait
Feb 12, 2018 - 00:14
Even the Philippine Association of Accredited Agencies to Kuwait (PHILAAK) backed the President's decision. "I want them out of the country, those who want to go out, in 72 hours".

isis-killer-beheading-video-story-top Pressure on Oxfam over sex allegations
Feb 11, 2018 - 01:58
This information will be considered as part of an ongoing case regarding the charity's approach to safeguarding. The incident was reported to the appropriate bodies, including the Charities [sic] Commission.

isis-killer-beheading-video-story-top Vonn, Queen of Ski, returns to Olympic Slopes
Feb 11, 2018 - 01:56
Sofia Goggia is going into her first Winter Olympics with the aim of stealing the show from American superstar Lindsey Vonn . It looks like Vonn will win yet another gold, which may have looked impossible just five years ago after the brutal injury.

Experts Views on Momentum Stocks: The Walt Disney Company (NYSE:DIS)
Feb 11, 2018 - 01:49
Walt Disney comprises about 0.7% of Buckingham Capital Management Inc.'s portfolio, making the stock its 16th biggest position. New York-based Renaissance Techs Limited Liability Corporation has invested 0.02% in SP Plus Corporation (NASDAQ:SP).

isis-killer-beheading-video-story-top Israeli fighter jet crashes under Syria fire, military says
Feb 11, 2018 - 01:44
The F-16 jet is said to have crashed in Israeli territory, with the two pilots ejecting successfully and landing by parachute. September 23, 2014: Israel downs a Syrian military aircraft that it alleges wandered into the occupied Golan Heights.

isis-killer-beheading-video-story-top Farthest photos ever taken, from almost 4 billion miles away
Feb 11, 2018 - 01:42
Both are floating in the Kuiper Belt, an area on the edge of our solar system that NASA's spacecraft is now exploring. New Horizons made history by clicking the images using its Long Range Reconnaissance Imager (LORRI).

isis-killer-beheading-video-story-top BC already seeking new markets for wine in Asia, US: Horgan
Feb 11, 2018 - 01:41
Morgan says he will have no problem making the ban permanent, if it comes to that. It's the playground attitude of, "Well, I'm taking my toys and I'm going home".

isis-killer-beheading-video-story-top Swiss curlers stun with flawless score to beat US
Feb 11, 2018 - 01:41
A promising start again turned into a Olympic mixed doubles curling loss for McFarland's Becca and Matt Hamilton . Both players are making their Olympic debuts, and as a duo they are now ranked No. 2 in the world.

isis-killer-beheading-video-story-top Activision Blizzard, Inc (NASDAQ:ATVI) To Release Earnings
Feb 11, 2018 - 01:38
RBC Capital Markets maintained the shares of VLO in report on Friday, July 31 with "Outperform" rating. (NASDAQ:EA) for 10 shares. The rating was maintained by Mizuho with "Buy" on Friday, February 12. (NASDAQ: ATVI ) on Wednesday, August 5 with "Buy" rating.