Google to penalize slow-loading websites

Google Will Again Prioritize Faster Sites in Mobile Search

Google has been prepping website owners for the Speed Update for sometime. The company today announced it will start considering page speed as an additional factoring when determining the order in which mobile search results are shown.

Are you still going to be using the desktop speed factor for the desktop index?

The update applies the same standard to all pages regardless of what tech it's built with.

The Web giant has used speed as a ranking factor for a while now, but only on desktop searches. The company said it will increasingly rely on the mobile version of a website's content when indexing and ranking search results. Relevant content is still a strong signal, however, so users may still see slower pages if they respond to their query.

Congressman Ro Khanna Blasts Planned Immigration Sweeps in Northern California
Law enforcement officials told the paper they have not been notified as of Wednesday, but said they would not provide support. A report by the San Francisco Chronicle , describes an imminent ICE raid seeking to arrest 1500 undocumented people.

Google says it expects the speed update, set to take effect in July, will only affect "a small percentage of queries", but given the number of Google searches that happen on a daily basis, it could have a significant impact on search.

Chrome User Experience Report, a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions. But various tools are available to help evaluate mobile page performance, they noted. The following year, the company emphasized websites that used AMP more prominently in its search results and on Google News, per TechCrunch. Users may waste less time and data on sites too slow to open on a mobile device.

"We encourage developers to think broadly how about performance affects a user's experience of their page and to consider a variety of user experience metrics."
How does a site with AMP get impacted by this?

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