Facebook says big changes are coming to your news feed

Facebook testing “Today In” local news and events section in some parts of U.S

The goal of the product teams will be to help Facebook's more than 2 billion monthly users find content that will lead to more meaningful social interactions, he said. "It's good for your well-being".

On Jan. 11, Mosseri took to Twitter to say the new updates were created to accept this reality by promoting meaningful interactions whereas in 2016 "we were focused on people seeing more stories from friends".

The move by Facebook to de-emphasise posts from publishers and brands would most certainly hurt small businesses, civil society groups, small media companies and other groups which rely on the social network to reach people. That ranking system will be altered to prioritize posts that "spark conversations and meaningful interactions between people".

That marks a tectonic shift for Facebook's algorithm which has been built to prioritize engagement (and monopolizing users' attention) above nearly all other considerations.

While non-paying businesses and news outlets might see a reduction in their Facebook traffic, the overhaul would not affect advertising on the social network, said Facebook Vice President John Hegeman.

Facebook came under heavy criticism for its role in the 2016 US Presidential election.

When Facebook's two billion users scroll through their News Feeds in the coming weeks, they can expect to see more content from their friends and family, and less from businesses, brands and media, the company announced Thursday.

What's unclear is whether the changes could perpetuate an echo chamber effect, assuming users are more likely to interact with posts that reinforce their beliefs. Travis Parker Martin is the co-founder of Bootkik, a Calgary-based startup that attributes the majority of its growth to its Facebook presence.

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News Feed is the centerpiece of the social network. A long comment on a family member's photo, for instance, might be highlighted in the News Feed above a video with fewer comments or fewer interactions between people.

"This update is more about amplifying the things people value".

Facebook CEO Mark Zuckerberg has a new vision for your news feed. On the other hand, passively reading articles or watching videos -even if they're entertaining or informative - may not be as good.

While the move was anticipated, Thursday's announcement filled in more of the details.

The head of Facebook's News Feed, Adam Mosseri, wrote in December on Twitter that the company was ready to "focus on how we can make Facebook more about interacting with people and less about spending time".

Last week, the Facebook CEO said he would start "fixing" the issues facing the social media giant, including the spread of abuse and hate and "defending against interference" from state governments.

It also means you'll see less public content from business, brands, and the media. "By focusing on bringing people closer together - whether it's with family and friends or around important moments in the world - we can help make sure that Facebook is time well spent", he wrote.

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