LG unveils world's first rollable TV ahead of CES 2018

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LG is taking another shot at it with the new Roll Up TV at the CES 2018 in Las Vegas. Following up on its gargantuan 88-inch 8K OLED display, LG Display has also rolled out another unique display: a 65-inch OLED screen that can be rolled up and hidden when not in use.

"LG Display is all about innovative products that provide new value to customers", says Dr Sang-Beom Han, the CEO of LG's display division.

The 66-inch prototype boasts UHD 3840x2160 resolution and will allow consumers to roll it up when not viewing them, allowing for easy removable and easy installation, LG Display said. LG's secret seems to be the paper-thin OLED (organic light emitting diode) display which is found in top-end smartphones and TVs.

That said, tech firms have sporadically showcased flexible and rollable displays at such tech conferences over the years.

LG unveils world's first rollable TV ahead of CES 2018

It seems unlikely that LG will be selling this sort of display to the general public any time soon, and it would nearly certainly cost a hefty sum.

Those with long memories will recall that LG actually showed off a rollable TV screen at CES 2016, but there was one key difference: at 18in, it was smaller than most computer monitors, and wasn't ready for prime position in the living room. But we'll likely hear more when CES kicks off this week. With this portable and flexible feature, the 65-inch rollable display can offer users the high-resolution content anytime, anywhere.

LG created the screen using its famous OLED display technology, which allows for a wide range of colours and impressive contrast.

Like the 88-inch 8K OLED that LG is showing off, this 65-inch rollaway model is merely a prototype, and LG has not announced any plans to sell a commercial variant.

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