Instagram's Distinct Messaging App Could be A victor

Kevin Systrom

Installing Direct will give you access to exclusive filters, and the usual Instagram features like Boomerang.

The Direct app will be available in Israel, Italy, Chile, Portugal, Turkey, and Uruguay starting today both on Android and iOS. The Verge reports that the app has three screens-the camera screen, a profile screen, and your inbox. The Direct messaging system that was upgraded to replicate Snapchat functionality just earlier this year may become a standalone app supposed to offer you a Snapchat like chatting system that won't interfere with the main goal of Instagram. Swiping right from the Messages screen in Direct brings you directly to the main Instagram app.

Instagram confirmed it was testing a new app to Quartz.

In case, Instagram launched Direct globally, for which no current timeline has been given so far, Facebook would become an owner of the third famous messaging tool alongside WhatsApp and Messenger.

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When Facebook split Messenger off into its own standalone app, it had about 500 million monthly active users.

Instagram added private messaging to its app in 2013. The Verge appears to confirm that scenario, citing Instagram Product Manager Hemal Shah as saying that the ephemeral nature of Direct Messages is a better fit for a standalone app than an attachment to a completely public social media platform.

The thought of being required to download a new app in order to DM via Instagram might sound unnecessary - however, you might want to give this one a chance. "We can push the boundaries to create the fastest and most creative space for private sharing when Direct is a camera-first, stand-alone app". With Stories moved to Direct, it could either help increase the user base of Direct or make people stop using the feature and the app entirely.

Instagram calls Direct a camera-first messaging service, but it's still unclear what path it is going to take (if it gets out of this experimental phase at all). And if you swipe right in the same fashion within Instagram, you'll see the Direct logo and you'll jump into the Direct app. If you anxious this new app would make private messaging complicated, this proves it won't.

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