Amazon launches Prime membership in Singapore to attract customers

Amazon launches Prime membership in Singapore amid SE Asia push; stops free shipping option

The Amazon Prime service includes member benefits such as, fast shipping, streaming, and gaming.

This is an interesting move by Amazon as they're clearly targeting some 600 million Singapore residents, but they still don't have their own Amazon country site.

The introductory price for a membership is at $2.99 a month.

Jamil Ghani, Vice President of Amazon Prime International said that Singapore Prime members can expect more added benefits in the future. While subscribers will get access to same day deliveries via Prime Now, it will only apply to some 5 million items from the global selection, compared to over 50 million in the United States, with free shipping if they spend S$60 ($45).

The service, which offers free two-hour delivery from its local warehouse with a minimum order of $40, is now exclusive to Prime members. From this week, however, it is offering its full Prime bundle which includes free worldwide shipping on orders over SG$40 and subscriptions to its Prime Video service and Prime Twitch offering.

"Now, with the launch of Amazon Prime, Singapore consumers can finally have access to these products and services, and can get more value when they shop on Prime Now".

Speaking about the launch of Amazon Prime, Jamil Ghani, vice-president of Amazon Prime International, said, "Prime membership is created to offer the best of Amazon". Though everything points to an eventual local Amazon online store, he remained mum about their plans.

Oklahoma running back Rodney Anderson accused of rape
The emergency protective order was filed and issued Monday, with the woman writing "I remember feeling like I couldn't get away". A lawyer representing Anderson called the allegation false and sais Anderson "will be exonerated of any wrongdoing".

Amazon.com, Inc. (NASDAQ:AMZN) is going head-to-head with China's biggest e-commerce company in a key Asian market.

LiveUp offers users benefits such as rebates and discounts for RedMart, Netflix, Uber, UberEats and Taobao Collection.

This follows news that the American e-commerce giant has ended its FREE AmazonGlobal Saver Shipping service yesterday, 5 December.

While free shipping and the ability to purchase worldwide goods at lower cost are Amazon's main draw for Singaporeans, it has upped its features to include streaming with the launch of Amazon Prime.

Other shows, movies and more are also available on the Prime Video.

Events coordinator Mabel Tan, 26, said that Prime does not have a strong enough draw for her at the moment, but if it adds "more products and services, I will consider the membership".

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