Starbucks Partners with Alibaba in Opening AR Roastery

Starbucks Is Opening Its Largest Starbucks Ever – And You Have to See Inside

Starbucks says the shop includes hundreds of baristas, freshly baked goods and pays homage to the culture of China.

This new Shanghai store is almost 30,000 square feet, has over 100 beverages on the menu, and allows customers to participate in the first AR (augmented reality) experience from Starbucks.

The Reserve Roastery Shanghai, opening tomorrow 6 December, is twice the size of the first Roastery, in Seattle.

"Chinese consumers, especially the younger generation, are looking for things more quality-driven, more unique, that speaks to who they are", said Jack Chuang, a Shanghai-based partner at OC&C Strategy Consultants who has studied the Chinese coffee market.

But despite all of Shanghai Roastery's features, it's still a coffee shop at heart.

Net neutrality protests, coming to a Verizon store near you this Thursday
Pai himself has been openly critical of what he believes are burdensome regulations and an overreach of the FCC's power. But questions were raised soon after that about the source and quality of the comments being submitted.

The company is riding that wave and expanding aggressively in China, opening a new Starbucks store every 15 hours on average.

Starbucks announced it would expand its investment in China in July 2017 by sealing its biggest deal: the company planned to acquire the remaining 50% of its East China joint venture in a $1.3 billion transaction.

At the 88-foot-long bar (one of many places to snag a cup at the store), you can sip reserve coffee or nitrogen-infused Teavana teas brewed using an innovative steaming method. Same-store sales gained 8 per cent in the country during the most recent quarter, compared with 2 per cent globally.

Starbucks is calling the Shanghai Roastery "the largest, most handsome Starbucks location in the world". The company has already inked a deal for an enormous 43,000-square-foot Reserve Roastery in Chicago that's set to open in 2019. "With over 3,000 stores, you might ask yourself, how much growth is there left for Starbucks in China?" asked Schultz.

Starbucks opened its first store in China in 1999 in Beijing. Located strategically at 789 Nanjing Road W. on one of the busiest shopping streets in the world, the new Starbucks Reserve Roastery is set to make a serious impact, both in China and beyond.

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