Lamborghini unveils 'super SUV' - yours for £165000

Meet The All New Lamborghini Urus SUV

You also get adaptive air suspension and carbon ceramic brakes as standard.

Styling is inspired from the classic LM002 as well as the aforementioned Aventador and Huracán supercars. This being Lamborghini, upgrades are always upgrades, such as 23-inch rims, a 1,700 watt Bang & Olufsen 3D sound system with 21 speakers, or an off-road package with reinforced bumpers and underfloor protection.

When the Lamborghini Urus arrives in Australia in mid 2018, it'll be priced from $399,000 plus options and on road costs.

Inside is the premium interior you would expect, with leather upholstery adorning the sport seats in the front, rear bench and dashboard.

BOOM! Enter the super SUV: the take no prisoners Lamborghini Urus. "This is the point of no return for us" he said.

Surprisingly to most, though, the Urus is not the first Lamborghini SUV. The Urus, also known as Aurochs, is one of the large, wild ancestors of domestic cattle.

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Driving all four-wheels, of course, via an eight-speed automatic transmission, the Urus can send as much as 87 per cent of its engine's power to the rear wheels, although normally it will run in a 40/60 front/rear split.

"The Urus fits perfectly within the Lamborghini family as a high-performance auto". It's fairly small for an SUV and has multiple entertainment and personalisation settings meant to appeal to younger, cosmopolitan buyers or anyone looking for a Lamborghini he or she can comfortably use in places other than a racetrack.

Building the Urus, which will be sold in Europe for 171,500 euros ($203,000) excluding taxes, was "challenging at every level", said Lamborghini CEO Stefano Domenicali.

"A bull is always aggressive, but I would like to give us a new philosophy toward the future: A bull can be gentle", he said past year.

The Lamborghini Urus is not the first SUV from the Italian Sant'Agata Bolognese vehicle producer - there was the brutal LM002 as well. Comparing the Urus with the Huracan Performante, the SUV comes very close to matching the sports auto. Last year Lamborghini sold a mere 188 units in China, compared with 303 in the United Kingdom, a market 90% smaller.

Lamborghini is expected to release the 2019 Urus in the spring and will retail in the United States with a starting price of $200,000.

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