Amazon Marketplace Has Finally Launched In Australia

Amazon Australia Is Officially Here (For Real This Time, No Jokes, OK?)

Amazon Australia opened as a general store this morning, amid predictions from experts that it would initially undercut and absorb losses to establish market share.

The giant e-tailer is promising one-day deliveries in most capital cities and 30% discounts on big-brand toys and clothing.

Customer orders will be fulfilled from Amazon's new fulfilment centre in Dandenong South, and Amazon also has corporate offices in Sydney, Melbourne, Perth, Brisbane and Canberra that are home to more than 1,000 employees.

For electronics, we saw a portable hard drive from WD on sale for $89 on Amazon, which again meets the $49 free delivery threshold.

However, in Tuesday's statement, the Seattle-based firm said it "expects" to launch Prime shipping benefits in Australia in mid-2018 - though it did not elaborate. Still, it's a huge blow to our $16 billion retail sector.

So despite predictions of rock-bottom prices, shoppers should still be wary of the total cost for Amazon Australia products after delivery fees are added on.

Amazon Fresh - the supermarket arm of the multinational - also isn't launching here just yet, which is good news for the Woolies at Marrickville Metro, who just spent a bundle on renovations. However, they need to react quickly.

Co-operative first to sell food past its 'best before' date
But those dates often have the perverse effect of convincing over-cautious consumers to throw perfectly good food into the trash. The retailer planned to retain heavily-discounted products on sale for one month past their "Best Before" date .

"We are here to take Amazon on", he said.

"They can sell at whatever price they like, but I can't and Woolworths can't and Coles can't, how come Amazon can do what they like and break all of the rules but none of us can?"

Amazon has already secured a rich range of Australian and global brands (including Bonds, Sol-Sana, as well as Puma, Lego, L'Oreal; and Sonos) available to consumers as part of the local marketplace launch.

Integer, which launched globally in 2008, is rolling out the "Digitail" consultancy offering which aims to educate Australian brands on the Amazon ecosystem and help establish market plans to meet the full needs of the channel.

Rocco Braeuniger, country manager for Amazon in Australia, said focusing on customers and the long-term are key principles in the company's approach to retailing.

Over time, we will create thousands of new jobs and invest hundreds of millions of dollars in Australia.

In 2016, more than 100,000 small businesses across the globe achieved sales of over US$100,000 through selling on Amazon.

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