Watch the John Lewis Christmas advert 2017 featuring Moz the Monster

John Lewis store ruins anticipated Christmas ad by selling toys three days early

The retail giant's advert, launched around 8am in the United Kingdom, tells the tale of seven-year old Joe and his imaginary friend Moz The Monster.

The pair strike up a friendship, but staying awake starts to take its toll on the boy and Moz realises he must allow him some peace and quiet.

For Christmas Joe receives the ideal gift of a night light which helps him finally get some peace and quiet from Moz, and a good night's sleep, Although this doesn't mean Moz is gone for good.

The night light featured in the ad has already sold out, with some already being listed on auction sites.

The ad is meant to be a return to the tear-jerkers of years gone by - in contrast to last year's bouncing dog Buster the Boxer.

Charlotte police: Air traffic controller possessed 'weapon of mass destruction'
Fells was charged with possession of a weapon of mass destruction and three counts of manufacturing a weapon of mass destruction. The FAA confirmed to NBC Charlotte that Dandan's access to the airport was terminated following his arrest Friday afternoon.

Michel Gondry added: "When I told my ex-girlfriend I was doing the next John Lewis Christmas film, she said, 'You have big shoes to fill, this John Lewis commercial must make people cry, don't forget.' Last week I showed it to her and she cried". Online: "John Lewis have spared no expense this year on their world renowned Christmas TV advert".

Meanwhile John Lewis in intu Victoria Centre in Nottingham said this morning, Friday, that only limited quantities were available in store.

Reaction to the ad has been split, with some warming to Moz the Monster, while others lamenting the retailer's choice, saying they "lost their magic touch". Moz and Joe's story is magical and heartwarming, and I'm sure it will be loved by all of our customers, young and old, ' says Craig Inglis, John Lewis's Customer Director.

John Lewis has chosen Barnardo's as its charity partner and will make a donation to the charity from the sale of Moz cuddly toys and mugs.

Related news:

Hot News

isis-killer-beheading-video-story-top Wilkins: Loftus-Cheek can match Dele Alli
Nov 13, 2017 - 01:46
Crystal Palace midfielder Ruben Loftus-Cheek has set his sights on playing for England at next summer's World Cup. He has the physical attributes and can handle the ball.

isis-killer-beheading-video-story-top Duterte welcomes Trump to Philippines
Nov 13, 2017 - 01:22
Vietnam and the USA have grown increasingly close in recent years as both countries fear Chinese ambitions in the South China Sea. In a speech in Vietnam, Trump said he could no longer tolerate chronic trade abuses and would insist on fair and equal policies.

isis-killer-beheading-video-story-top Cristiano Ronaldo Becomes Father of Four
Nov 13, 2017 - 01:10
The footie star explained each of them choose one name - describing it as "beautiful". Cristiano Ronaldo's girlfriend Georgina Rodriguez has given birth to a baby girl.

isis-killer-beheading-video-story-top DeShone Kizer leaves game after taking textbook hit from Quandre Diggs
Nov 13, 2017 - 01:08
Kizer passed for 178 yards and a touchdown and carried seven times for 57 rushing yards and a score prior to the injury. Tight end Eric Ebron's second touchdown of the season moved the Lions back in front after Kizer's injury.

isis-killer-beheading-video-story-top Maryland governor calls Roy Moore 'unfit for office'
Nov 13, 2017 - 01:02
Revelations and accusations have come out about Moore having sexual relationships with multiple underage girls. After repeated calls and text messages, Mandel's campaign spokeswoman said , "You can say we didn't respond".

isis-killer-beheading-video-story-top Tunisia, Morocco, reach Russian Federation 2018
Nov 13, 2017 - 00:46
Before today's matches, Morocco had 9 points while the Ivorians had 8 points; meaning the victor of the match would qualify. But it was the Moroccans who got the breakthrough when Nabil Dirar's cross evaded everyone and found its way it to the net.

isis-killer-beheading-video-story-top Pacific Trade Deal Goes Forward Without United States
Nov 13, 2017 - 00:24
The compromise was delayed by last-minute disagreements that prevented the TPP leaders from meeting to endorse a plan on Friday. Nevertheless, a joint statement set to be released Saturday but obtained Friday ignored the tension of earlier in the day.

isis-killer-beheading-video-story-top Nicki Minaj's brother is now a convicted rapist
Nov 12, 2017 - 01:53
Minaj is four years younger than her brother and the two grew up with their mom, Carol Maraj, and another sibling in Queens, NY. According to reports, the girl, now 14, testified Maraj would call her "his puppet" and told her she "wanted it to happen".

isis-killer-beheading-video-story-top Release of man-made killer mosquitoes will reduce disease population
Nov 12, 2017 - 01:50
According to Quartz, "When bacteria-infected males mate with uninfected females, the females produce eggs that don't hatch". It's a non-chemical way of dealing with mosquitoes, so from that perspective, you'd think it would have a lot of appeal.

isis-killer-beheading-video-story-top George Takei Responds to Sexual Assault Allegation
Nov 12, 2017 - 01:40
Mr Brunton said he grew dizzy and "must have passed out", awaking to his trousers around his ankles and Mr Takei groping him. Later on, the pair then went back to George's home for a drink.

isis-killer-beheading-video-story-top Geekwire: Amazon will open pop-up stores inside Whole Foods
Nov 12, 2017 - 01:38
Whole Foods and Amazon said they planned to promote several of the devices at $20 to $30 off, starting Thanksgiving week. Thanksgiving is nearly upon us and that means Black Friday deals will start popping up any day now.

isis-killer-beheading-video-story-top Lucky Louie Producer Mike Royce Reacts to Louis CK Sexual-Misconduct Allegations
Nov 12, 2017 - 01:20
Syracuse native Mike Royce is speaking out after Louis C.K . was accused of sexual misconduct by at least five women. Adlon released a statement to Entertainment Tonight expressing her shock and devastation over the incident. "Hi".

isis-killer-beheading-video-story-top Penn State vs. Rutgers: The last meeting
Nov 12, 2017 - 01:08
What a play by the best player on Penn State! Today's game takes place from Beaver Stadium in University Park, Pennsylvania. Rutgers: The Scarlet Knights let a rare chance to win back-to-back games slip away after a solid first half.

isis-killer-beheading-video-story-top Veterans Day a day to honor those who served
Nov 12, 2017 - 01:06
The honor roll will be made of black granite, with a similar design to the Vietnam War Memorial Wall in Washington, D.C. Some people participate in a moment of silence in remembrance of those who gave their lives for their country.

isis-killer-beheading-video-story-top Delhi air pollution: United suspends flights to capital, cites 'severe weather'
Nov 12, 2017 - 00:53
Delhi and parts of other North Indian states have been engulfed in smog since Monday, raising serious health concern. They said they are monitoring the situation and are coordinating with concerned government agencies.