Snapchat's new Context Cards give users less reason to search

Snapchat Services Disrupted on Monday Snap Confirms

Context Cards pull data from a number of partners including TripAdvisor, Foursquare, Michelin, and goop.

By introducing more search features, Snapchat hopes to give its users more reason to stay on the app while also enabling more opportunities for ads - though that's not the case with Context Cards as of now.

Snapchat says that its new Context Cards Snaps become the visual starting point for learning more about the world - empowering its community to get more information about anything that catches their eye.

If a Snap says "more" that means there is more information available and to find out more swipe up on the Snap.

If you decide you'd like to meet your friends there, you can even use the Context Card to summon ride from Uber or place a reservation through OpenTable.

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The Context Cards will provide information like reviews, maps and tips about whatever you're watching on the app.

Snap says it aims to always show you the most relevant information.

Additional Context Cards may include: reviews from critics and customers; directions to the venue; opening hours; contact numbers; rides from ride-sharing services; reservations at restaurants; websites for more information; more Snaps from around that area.

Its launch marks an enormous shift for Snapchat, which is becoming much more like a full-blown social network that's plugged into lots of different services, rather than the camera app it regularly claims to be. Snapchat, which boasts a young-skewing audience, averaged 173 million daily users worldwide in the second quarter.

This video will be released to Snapchat users in the coming weeks.

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