Google Chrome to block autoplaying videos, but there's a catch

Google Chrome To Block Autoplay Videos With Sound Beginning In January

"This will allow auto-play to occur when users want media to play, and respect users' wishes when they don't", Google said in a statement. For instance: if the client has as often as possible played the media on the site before when going to from the desktop program; in the event that they've tapped or tapped on the screen amid the perusing session; or on the off chance that they've added the site to their home screen on portable. Site muting, the first one to debut this October, will let users disable audio playback completely and tweak some settings to their likely.

That interest is based on whether the user has clicked somewhere on the site during the session or has frequently viewed media on the site in the past.

Google is taking another step towards making the web browsing experience a more pleasant one, as it pertains to videos that annoyingly fire up automatically on some sites. Google needs you to look at the ads it sells, and in the end, it's more likely to value profit over fair play.

"To address this, Chrome will be making autoplay more consistent with user expectations and will give users more control over audio".

Google's Awkward Relationship With Uber Could Get Even More Complicated
The potential investment could come either from Google or from CapitalG, Alphabet's investment division, Bloomberg reported . In July, Lyft announced it was forming an autonomous vehicle division that would be based in Palo Alto, California.

"Users watch and listen to a lot of media, and autoplay can make it faster and easier to consume on the web", Google engineer Mounir Lamouri wrote in a post on the Chromium blog. Google intends to release Chrome 64 in January 2018 but announcements about the features of the browser are already underway.

The new features will not only allow users to avoid obnoxiously loud videos that they do not want to see anyway, but it will also help them consume less data and battery life on their mobile devices.

Autoplay blocking, on the other hand, will come in January and won't be as straightforward as it seems. Imagine trying to read a news article peacefully when all of a sudden audio starts playing in the background - irritating right?

The group that decides this is known as the Coalition for Better Ads, which includes Google, Facebook, News Corp, and The Washington Post.

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