Sky Sports to revamp around thematic channels

Sky Sports to revamp around thematic channels

There will be two stations dedicated exclusively to football and one each for golf and cricket, which join the already existing Formula One channel. The themed channels will focus on football, golf and cricket.

Football, being the most popular sport on the books of Sky by some distance, will receive two channels as per the update, with a new "Sky Sports Arena" channel specialising in the likes of tennis and rugby is also in the works.

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The latest plans could see Sky charge just £18 for its cheapest deal. Sky's cheapest package previously cost £49.50.

Sky Sports will make some massive changes for next season.

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Having been coerced into a bidding war for the English Premier League TV rights against competitor BT Sports, Sky management now faces a reported £10 million cost per EPL televised match.

Nor did BBC's live Rio Olympics coverage last summer.

TV insiders report that the new content strategy forms part of Sky governance's 'major shake-up' as the broadcaster looks to combat falling sports subscriptions.

Sky Sports is to drop the numbering system it has used for its channels for more than two decades, replacing them with a thematic offer around individual sports.

"More and more Freeview households are starting to spend on pay-TV in some way, 45 per cent take a subscription service but it is mostly Netflix or Amazon", he said.

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