Amazon Prime Wardrobe lets you try clothes on before buying

Amazon Prime Wardrobe lets you try clothes on before buying

Amazon is testing a new service for Prime members that allows them to try on the latest styles before they buy at no upfront charge. Shipments arrive in a re-sealable box with a pre-paid label for returns.

The e-commerce conglomerate's clothing department, Amazon Fashion, said Tuesday it will begin rolling out Prime Wardrobe.

Amazon is launching a new challenge to Nordstrom, Macy's and other department stores with a service called Prime Wardrobe that lets online shoppers select and ship a box of clothes, shoes and accessories to their homes to try them on before buying. Prime Wardrobe could keep Prime members from straying. You have seven days to figure out what you want to keep, and returns are also free.

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Amazon has made a big push to expand its offerings under private labels like Lark & Ro created to be as stylish as recognizable national brands. The new service operates in the same manner of Trunk Club, Stitch Fix, or other fashion subscription services. The industry observer expects Amazon's share of the USA clothing market will increase from 6.6 percent a year ago to 16.2 percent by 2021.

Additionally, with every Prime Wardrobe order, should a customer keep five or more items, he or she will receive 20 percent off those items, Amazon said.

Prime Wardrobe users need to select at least three items Prime Wardrobe-eligible items. Keeping three or four fashion items merits a 10 percent discount on the website.

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